CUSTOMER SERVICE
Privacy Policy
Privacy Policy
WHAT WE USE YOUR DATA FOR
We will use your data (collected online or in person), among other purposes, to manage your registration as a user, manage the purchase of products or services, answer your questions, and, if you wish, send you our personalized communications.
WHY WE USE YOUR DATA
We are authorized to process your data on different grounds. The main reason is that we need to process them to perform the contract you agree to enter into with us when you register and make a purchase or use any of our services or features, although there are other reasons that legitimize us to use them, such as the interest in answering your questions or the consent you give us to send you our newsletters, among others.
WHO WE SHARE YOUR DATA WITH
We will share your data with service providers that provide assistance or support and external collaborators with whom we have entered into an agreement, whether they are located inside or outside the European Union.
YOUR RIGHTS
You have the right to access, rectify or erase your personal data. In some cases you also have other rights, for example, to object to us using your data or the right to port it, as we explain in detail below. We invite you to read our full Privacy Policy below to fully understand how we will use your personal data and your rights in relation to it.
In this Privacy Policy, you will find all the relevant information applicable to our use of our customers' and users' personal data, regardless of the Americana channel or medium (online or in person) you use to interact with us.
We are transparent about what we do with your personal data, so that you understand the implications of the uses we make of it or the rights you have in relation to your data.
We make all the information included in this Privacy Policy permanently available to you, which you can consult at any time. In addition, you will also find information about each processing of your personal data as you interact with us.
Some names we will use in this Privacy Policy:
When we talk about our Platform, we refer to it as general to any of the channels or means, digital or in person, that you used to interact with us. The main ones are:
• Our website, www.americana.pt
• In person, at any of our Americana Physical Stores
• Telephone through our Call Center
1. WHO IS RESPONSIBLE FOR PROCESSING YOUR DATA?
The person responsible for processing your data is:
Americana – Papelaria, SA, Public Limited Company, with registered office at Rua Imaculada Conceição nº129, 2410-338 Leiria, registered at the Commercial Registry Office of Leiria, legal entity 509 959 008.
2. WHY DO WE PROCESS YOUR PERSONAL DATA?
Depending on the purposes for which we process your data at any given time, as explained above, we need to process certain data, which will generally be, as the case may be, the following:
• your identification data (e.g., your name, surname, contact details, etc.);
• economic and transactional information (e.g., your payment or card details, information about your purchases, orders, returns, etc.);
• connection, geolocation and/or navigation data (if you interact with us via mobile phone, for example);
• commercial information (e.g., if you have subscribed to our newsletter);
• data about your tastes and preferences.
Please remember that when we ask you to fill in your personal data to access a Platform feature or service, we will mark some fields as mandatory, as this information is required to provide you with the service or access the feature in question. Please note that if you choose not to provide this data, we may not be able to complete your registration or you may not be able to use these services or features.
Depending on how you interact with our Platform, i.e., depending on the services, products, or features you wish to use, we will process your personal data for the following purposes:
PURPOSE
I. To manage your registration as a user of the Platform
If you decide to register as a user on our Platform, we need to process your data to identify you as a user and give you access to its various features, products, and services available to you as a registered user. You can cancel your registered user account by contacting us through Customer Support.
II. For the development, fulfillment, and execution of the purchase and sale or service contract you entered into with us on the Platform
This purpose includes the processing of your data, primarily, to:
• Contact you regarding updates or informative communications related to the features, products, or services contracted, including quality surveys, and to allow us to determine the level of customer satisfaction with the service provided.
• Manage payment for the products you purchase, regardless of the payment method used. For example:
• If, when purchasing any of our products through the Website, you decide to activate the functionality to save your card details for future purchases, we need to process the data indicated to activate and develop this functionality. Consent to activate this functionality allows your payment details to appear automatically filled in for subsequent purchases so that you do not have to re-enter them for each new process, and this data will be considered valid and current for subsequent purchases. You can modify or delete your cards at any time through the payment information section.
• Activate the necessary mechanisms to prevent potential fraud against you and us during the purchase process. If we believe the transaction may be fraudulent, this processing may result in the transaction being blocked.
• Manage possible returns after you have made a purchase and manage requests for information about item availability, product reservations through the Platform, or provide you with services related to the functionality of
III. To respond to requests or inquiries you make through Customer Support channels
We only process personal data that is strictly necessary to manage or resolve your request or inquiry.
IV. For marketing purposes
This purpose includes the processing of your data, primarily, for:
• To the extent you subscribe to our Newsletter, we will process your personal data to manage your subscription, including to send you personalized information about our products or services through various means (such as email or SMS). We may also make this information available to you through push notifications if you have enabled them on your mobile device.
In this regard, please note that this data processing involves analyzing your user or customer profile to determine your preferences and, therefore, which products and services best suit your style when we send you information. For example, based on your purchase and browsing history (i.e., based on the items you have clicked on), we will make suggestions about products that we think may interest you and, if you are a registered user, we will facilitate the "cart recovery" feature.
Remember that you can unsubscribe from the Newsletter at any time and free of charge through the "Newsletter" section of the Platform, in addition to unsubscribing using the instructions provided in each communication. If you no longer wish to receive push notifications, you can disable this option on your mobile device.
• Carry out promotional activities (for example, to organize contests or to send your list of saved items to the email address you provide). By participating in any promotional activity, you authorize us to process the data you have provided to us for each promotional activity and to communicate it through various means, such as social media or on the Platform itself. For each promotional campaign in which you participate, you will find available terms and conditions, where we will provide you with more detailed information about the processing of your personal data.
Disseminate publicly shared photographs or images on the Platform or through our social media channels, provided you give us your express consent to do so.
V. Functionality and quality analysis to improve our services
If you access our Platform, we inform you that we will process your browsing data for analytical and statistical purposes, that is, to understand how users interact with our Platform and thus be able to improve it.
In addition, on certain occasions, we carry out quality actions and surveys aimed at understanding the level of satisfaction of our customers and users and identifying areas where we can improve.
3. WHAT IS THE LEGITIMATE BASIS FOR PROCESSING YOUR DATA?
The legal basis that allows us to process your personal data also depends on the purpose for which we process it, as explained:
Purpose
I. Managing your registration as a user of the Platform
The processing of your data is necessary in accordance with the terms that regulate the use of the Platform. In other words, in order for you to register as a user on the Platform, we need to process your personal data, as otherwise we would not be able to manage your registration.
II. Development, fulfillment, and execution of the purchase and sale or service contract
The processing of your data is necessary for the conclusion of the purchase and sale or service contract with you.
Some data processing related to the purchase process will only be activated because you request or authorize it, such as storing payment (card) data for future purchases or processing data necessary to provide you with the "Coming Soon"/"Coming Soon" features. In these cases, the basis for processing your data is your consent.
We believe we have a legitimate interest in carrying out the necessary checks to detect and prevent possible fraud when you make a purchase. We understand that processing this data is beneficial for all parties involved when a purchase is paid, and in particular for you, as it allows us to take measures to protect you against fraud attempts by third parties.
III. Customer Support
We believe we have a legitimate interest in responding to requests or questions you submit to us through the various existing contact methods. We understand that processing this data is also beneficial to you, as it allows us to adequately assist you and respond to your requests.
When you contact us, in particular, to manage incidents related to your order or the product/service purchased through the Platform, the processing of your data is necessary for the conclusion of the purchase and sale contract.
When your request is related to the exercise of the rights we inform you about below, or to complaints related to our products or services, our legitimate reason for processing your data is compliance with our legal obligations.
IV. Marketing
The basis for legitimacy to process your data for marketing purposes is the consent you grant us, for example, when you agree to receive personalized information through various means, when you authorize the sending of push notifications on your mobile device, or when you accept the terms and conditions to participate in a promotional action or to publish your photographs on the Platform or on our social media channels.
In order to show you personalized information, we consider that we have a legitimate interest in creating a profile with the information we have about you (such as your browsing history, preferences, or purchases) and the personal data you have provided to us, such as your age range or language, as we understand that processing this data is also beneficial to you because it allows you to improve your user experience and access information according to your preferences.
V. Functionality and quality analysis
We consider that we have a legitimate interest in analyzing the functionality of the Platform and the level of user satisfaction, as we understand that processing this data is also beneficial to you because the purpose is to improve the user experience and offer a higher quality service.
4. HOW LONG WILL WE KEEP YOUR DATA?
The period for which we retain your data will depend on the purposes for which we process it, as explained below:
Purpose
I. Managing your registration as a user of the Platform
We will process your data for as long as you remain a registered user (i.e., until you decide to cancel your registration).
II. Development, fulfillment and execution of the purchase and sale or service contract
We will process your data for the time necessary to manage the purchase of the products or services you have purchased, including possible returns, complaints or claims associated with the purchase of the particular product or service.
Sometimes, we will only process your data until you decide, as is the case with payment (card) data that you asked us to store for future purchases.
III. Customer Support
We will process your data for as long as necessary to fulfill your request or order.
IV. Marketing
We will process your data until you unsubscribe from the newsletter.
If you participate in promotional activities, we will retain your data for a period of 6 months from the end of the activity.
V. Functionality and quality analysis
We will process your data sporadically during the time we carry out a specific activity or quality survey, or until we anonymize your browsing data.
Regardless of whether we process your data for the time strictly necessary to fulfill the corresponding purpose, we will subsequently keep it properly stored and protected for as long as liabilities arising from the processing may arise, in compliance with the legislation in force at any given time. When each of the possible actions expires, we will delete the personal data.
5. DO WE SHARE YOUR DATA WITH THIRD PARTIES?
In order to fulfill the purposes indicated in this Privacy Policy, we need to provide access to your personal data to third parties who provide us with support in the services we offer, for example:
• financial institutions;
• fraud detection and prevention entities;
• technology service providers;
• logistics, transportation and delivery service providers and collaborators;
• service providers related to customer support;
• partners and service providers related to marketing and advertising.
6. WHAT ARE YOUR RIGHTS WHEN YOU PROVIDE US WITH YOUR DATA
We are committed to respecting the confidentiality of your personal data and ensuring that you exercise your rights. We stipulate that you may exercise your rights free of charge by writing us an email to online@americana.pt, simply stating the reason for your request and the right you wish to exercise. If we consider it necessary to identify you, we may request a copy of an identification document.
In particular, regardless of the purpose or legal basis under which we process your data, you have the right to:
• Request access to the data we hold about you. We remind you that, if you are a registered user on the Platform, you can also consult this information in the section corresponding to your personal data.
• Request that we rectify the data we already have. Remember that if you are a registered user on the Platform, you can also access the section corresponding to your personal data in your account to modify or update your personal data. In any case, please note that by actively providing us with your personal data by any means, you guarantee that it is true and accurate and undertake to notify us of any change or modification to it. Any loss or damage caused to the Platform, the Platform's controller, or any third party resulting from the provision of erroneous, inaccurate, or incomplete information on the registration forms will be the sole responsibility of the user. Please remember that, as a general rule, you should only provide us with your own personal data, not that of third parties, unless otherwise permitted in this Privacy Policy.
• Ask us to delete your data to the extent that it is no longer necessary for the purpose for which we need to continue processing it, as explained above, or when we are no longer legally authorized to process it.
• Ask us to cancel or limit the processing of your data, which means that in certain cases you can ask us to temporarily suspend the processing of your data or to keep it for longer than necessary when you need it.
If you have given us your consent to process your data for any purpose, you also have the right to withdraw it at any time. Some of the ways in which you can withdraw your consent are explained in section 2, where we explain the purposes for which we process your data.
On the other hand, when the processing of your data is based on our legitimate interest, you also have the right to object to the processing of your data.
7. WHAT HAPPENS IF YOU PROVIDE US WITH THIRD-PARTY DATA
We offer features or services that require us to process the personal data of a third party that you provide to us, such as when activating and sending Gift Vouchers or managing Gift Voucher requests. If you provide us with third-party Personal Data, you warrant that you have informed them of the purposes for which and how we need to process their personal data.
8. CHANGES TO THE PRIVACY POLICY
We may modify the information set out in this Privacy Policy whenever we deem appropriate. In this case, you will receive notification through various means through the Platform (for example, through a banner, a pop-up, or a push notification). We may send you an email message when the change in question is significant regarding your privacy, so that you can review the changes, evaluate them, and, if necessary, object to or cancel any service or functionality. In any case, we suggest that you review this Privacy Policy from time to time in case we make minor changes or introduce any interactive improvements, taking advantage of the fact that you will always find it as a permanent information point on our website.
9. INFORMATION ABOUT COOKIES
We use cookies and similar devices to facilitate your navigation on the Platform, understand how you interact with us, and, in certain cases, to show you advertising based on your browsing habits.
We will use your data (collected online or in person), among other purposes, to manage your registration as a user, manage the purchase of products or services, answer your questions, and, if you wish, send you our personalized communications.
WHY WE USE YOUR DATA
We are authorized to process your data on different grounds. The main reason is that we need to process them to perform the contract you agree to enter into with us when you register and make a purchase or use any of our services or features, although there are other reasons that legitimize us to use them, such as the interest in answering your questions or the consent you give us to send you our newsletters, among others.
WHO WE SHARE YOUR DATA WITH
We will share your data with service providers that provide assistance or support and external collaborators with whom we have entered into an agreement, whether they are located inside or outside the European Union.
YOUR RIGHTS
You have the right to access, rectify or erase your personal data. In some cases you also have other rights, for example, to object to us using your data or the right to port it, as we explain in detail below. We invite you to read our full Privacy Policy below to fully understand how we will use your personal data and your rights in relation to it.
In this Privacy Policy, you will find all the relevant information applicable to our use of our customers' and users' personal data, regardless of the Americana channel or medium (online or in person) you use to interact with us.
We are transparent about what we do with your personal data, so that you understand the implications of the uses we make of it or the rights you have in relation to your data.
We make all the information included in this Privacy Policy permanently available to you, which you can consult at any time. In addition, you will also find information about each processing of your personal data as you interact with us.
Some names we will use in this Privacy Policy:
When we talk about our Platform, we refer to it as general to any of the channels or means, digital or in person, that you used to interact with us. The main ones are:
• Our website, www.americana.pt
• In person, at any of our Americana Physical Stores
• Telephone through our Call Center
1. WHO IS RESPONSIBLE FOR PROCESSING YOUR DATA?
The person responsible for processing your data is:
Americana – Papelaria, SA, Public Limited Company, with registered office at Rua Imaculada Conceição nº129, 2410-338 Leiria, registered at the Commercial Registry Office of Leiria, legal entity 509 959 008.
2. WHY DO WE PROCESS YOUR PERSONAL DATA?
Depending on the purposes for which we process your data at any given time, as explained above, we need to process certain data, which will generally be, as the case may be, the following:
• your identification data (e.g., your name, surname, contact details, etc.);
• economic and transactional information (e.g., your payment or card details, information about your purchases, orders, returns, etc.);
• connection, geolocation and/or navigation data (if you interact with us via mobile phone, for example);
• commercial information (e.g., if you have subscribed to our newsletter);
• data about your tastes and preferences.
Please remember that when we ask you to fill in your personal data to access a Platform feature or service, we will mark some fields as mandatory, as this information is required to provide you with the service or access the feature in question. Please note that if you choose not to provide this data, we may not be able to complete your registration or you may not be able to use these services or features.
Depending on how you interact with our Platform, i.e., depending on the services, products, or features you wish to use, we will process your personal data for the following purposes:
PURPOSE
I. To manage your registration as a user of the Platform
If you decide to register as a user on our Platform, we need to process your data to identify you as a user and give you access to its various features, products, and services available to you as a registered user. You can cancel your registered user account by contacting us through Customer Support.
II. For the development, fulfillment, and execution of the purchase and sale or service contract you entered into with us on the Platform
This purpose includes the processing of your data, primarily, to:
• Contact you regarding updates or informative communications related to the features, products, or services contracted, including quality surveys, and to allow us to determine the level of customer satisfaction with the service provided.
• Manage payment for the products you purchase, regardless of the payment method used. For example:
• If, when purchasing any of our products through the Website, you decide to activate the functionality to save your card details for future purchases, we need to process the data indicated to activate and develop this functionality. Consent to activate this functionality allows your payment details to appear automatically filled in for subsequent purchases so that you do not have to re-enter them for each new process, and this data will be considered valid and current for subsequent purchases. You can modify or delete your cards at any time through the payment information section.
• Activate the necessary mechanisms to prevent potential fraud against you and us during the purchase process. If we believe the transaction may be fraudulent, this processing may result in the transaction being blocked.
• Manage possible returns after you have made a purchase and manage requests for information about item availability, product reservations through the Platform, or provide you with services related to the functionality of
III. To respond to requests or inquiries you make through Customer Support channels
We only process personal data that is strictly necessary to manage or resolve your request or inquiry.
IV. For marketing purposes
This purpose includes the processing of your data, primarily, for:
• To the extent you subscribe to our Newsletter, we will process your personal data to manage your subscription, including to send you personalized information about our products or services through various means (such as email or SMS). We may also make this information available to you through push notifications if you have enabled them on your mobile device.
In this regard, please note that this data processing involves analyzing your user or customer profile to determine your preferences and, therefore, which products and services best suit your style when we send you information. For example, based on your purchase and browsing history (i.e., based on the items you have clicked on), we will make suggestions about products that we think may interest you and, if you are a registered user, we will facilitate the "cart recovery" feature.
Remember that you can unsubscribe from the Newsletter at any time and free of charge through the "Newsletter" section of the Platform, in addition to unsubscribing using the instructions provided in each communication. If you no longer wish to receive push notifications, you can disable this option on your mobile device.
• Carry out promotional activities (for example, to organize contests or to send your list of saved items to the email address you provide). By participating in any promotional activity, you authorize us to process the data you have provided to us for each promotional activity and to communicate it through various means, such as social media or on the Platform itself. For each promotional campaign in which you participate, you will find available terms and conditions, where we will provide you with more detailed information about the processing of your personal data.
Disseminate publicly shared photographs or images on the Platform or through our social media channels, provided you give us your express consent to do so.
V. Functionality and quality analysis to improve our services
If you access our Platform, we inform you that we will process your browsing data for analytical and statistical purposes, that is, to understand how users interact with our Platform and thus be able to improve it.
In addition, on certain occasions, we carry out quality actions and surveys aimed at understanding the level of satisfaction of our customers and users and identifying areas where we can improve.
3. WHAT IS THE LEGITIMATE BASIS FOR PROCESSING YOUR DATA?
The legal basis that allows us to process your personal data also depends on the purpose for which we process it, as explained:
Purpose
I. Managing your registration as a user of the Platform
The processing of your data is necessary in accordance with the terms that regulate the use of the Platform. In other words, in order for you to register as a user on the Platform, we need to process your personal data, as otherwise we would not be able to manage your registration.
II. Development, fulfillment, and execution of the purchase and sale or service contract
The processing of your data is necessary for the conclusion of the purchase and sale or service contract with you.
Some data processing related to the purchase process will only be activated because you request or authorize it, such as storing payment (card) data for future purchases or processing data necessary to provide you with the "Coming Soon"/"Coming Soon" features. In these cases, the basis for processing your data is your consent.
We believe we have a legitimate interest in carrying out the necessary checks to detect and prevent possible fraud when you make a purchase. We understand that processing this data is beneficial for all parties involved when a purchase is paid, and in particular for you, as it allows us to take measures to protect you against fraud attempts by third parties.
III. Customer Support
We believe we have a legitimate interest in responding to requests or questions you submit to us through the various existing contact methods. We understand that processing this data is also beneficial to you, as it allows us to adequately assist you and respond to your requests.
When you contact us, in particular, to manage incidents related to your order or the product/service purchased through the Platform, the processing of your data is necessary for the conclusion of the purchase and sale contract.
When your request is related to the exercise of the rights we inform you about below, or to complaints related to our products or services, our legitimate reason for processing your data is compliance with our legal obligations.
IV. Marketing
The basis for legitimacy to process your data for marketing purposes is the consent you grant us, for example, when you agree to receive personalized information through various means, when you authorize the sending of push notifications on your mobile device, or when you accept the terms and conditions to participate in a promotional action or to publish your photographs on the Platform or on our social media channels.
In order to show you personalized information, we consider that we have a legitimate interest in creating a profile with the information we have about you (such as your browsing history, preferences, or purchases) and the personal data you have provided to us, such as your age range or language, as we understand that processing this data is also beneficial to you because it allows you to improve your user experience and access information according to your preferences.
V. Functionality and quality analysis
We consider that we have a legitimate interest in analyzing the functionality of the Platform and the level of user satisfaction, as we understand that processing this data is also beneficial to you because the purpose is to improve the user experience and offer a higher quality service.
4. HOW LONG WILL WE KEEP YOUR DATA?
The period for which we retain your data will depend on the purposes for which we process it, as explained below:
Purpose
I. Managing your registration as a user of the Platform
We will process your data for as long as you remain a registered user (i.e., until you decide to cancel your registration).
II. Development, fulfillment and execution of the purchase and sale or service contract
We will process your data for the time necessary to manage the purchase of the products or services you have purchased, including possible returns, complaints or claims associated with the purchase of the particular product or service.
Sometimes, we will only process your data until you decide, as is the case with payment (card) data that you asked us to store for future purchases.
III. Customer Support
We will process your data for as long as necessary to fulfill your request or order.
IV. Marketing
We will process your data until you unsubscribe from the newsletter.
If you participate in promotional activities, we will retain your data for a period of 6 months from the end of the activity.
V. Functionality and quality analysis
We will process your data sporadically during the time we carry out a specific activity or quality survey, or until we anonymize your browsing data.
Regardless of whether we process your data for the time strictly necessary to fulfill the corresponding purpose, we will subsequently keep it properly stored and protected for as long as liabilities arising from the processing may arise, in compliance with the legislation in force at any given time. When each of the possible actions expires, we will delete the personal data.
5. DO WE SHARE YOUR DATA WITH THIRD PARTIES?
In order to fulfill the purposes indicated in this Privacy Policy, we need to provide access to your personal data to third parties who provide us with support in the services we offer, for example:
• financial institutions;
• fraud detection and prevention entities;
• technology service providers;
• logistics, transportation and delivery service providers and collaborators;
• service providers related to customer support;
• partners and service providers related to marketing and advertising.
6. WHAT ARE YOUR RIGHTS WHEN YOU PROVIDE US WITH YOUR DATA
We are committed to respecting the confidentiality of your personal data and ensuring that you exercise your rights. We stipulate that you may exercise your rights free of charge by writing us an email to online@americana.pt, simply stating the reason for your request and the right you wish to exercise. If we consider it necessary to identify you, we may request a copy of an identification document.
In particular, regardless of the purpose or legal basis under which we process your data, you have the right to:
• Request access to the data we hold about you. We remind you that, if you are a registered user on the Platform, you can also consult this information in the section corresponding to your personal data.
• Request that we rectify the data we already have. Remember that if you are a registered user on the Platform, you can also access the section corresponding to your personal data in your account to modify or update your personal data. In any case, please note that by actively providing us with your personal data by any means, you guarantee that it is true and accurate and undertake to notify us of any change or modification to it. Any loss or damage caused to the Platform, the Platform's controller, or any third party resulting from the provision of erroneous, inaccurate, or incomplete information on the registration forms will be the sole responsibility of the user. Please remember that, as a general rule, you should only provide us with your own personal data, not that of third parties, unless otherwise permitted in this Privacy Policy.
• Ask us to delete your data to the extent that it is no longer necessary for the purpose for which we need to continue processing it, as explained above, or when we are no longer legally authorized to process it.
• Ask us to cancel or limit the processing of your data, which means that in certain cases you can ask us to temporarily suspend the processing of your data or to keep it for longer than necessary when you need it.
If you have given us your consent to process your data for any purpose, you also have the right to withdraw it at any time. Some of the ways in which you can withdraw your consent are explained in section 2, where we explain the purposes for which we process your data.
On the other hand, when the processing of your data is based on our legitimate interest, you also have the right to object to the processing of your data.
7. WHAT HAPPENS IF YOU PROVIDE US WITH THIRD-PARTY DATA
We offer features or services that require us to process the personal data of a third party that you provide to us, such as when activating and sending Gift Vouchers or managing Gift Voucher requests. If you provide us with third-party Personal Data, you warrant that you have informed them of the purposes for which and how we need to process their personal data.
8. CHANGES TO THE PRIVACY POLICY
We may modify the information set out in this Privacy Policy whenever we deem appropriate. In this case, you will receive notification through various means through the Platform (for example, through a banner, a pop-up, or a push notification). We may send you an email message when the change in question is significant regarding your privacy, so that you can review the changes, evaluate them, and, if necessary, object to or cancel any service or functionality. In any case, we suggest that you review this Privacy Policy from time to time in case we make minor changes or introduce any interactive improvements, taking advantage of the fact that you will always find it as a permanent information point on our website.
9. INFORMATION ABOUT COOKIES
We use cookies and similar devices to facilitate your navigation on the Platform, understand how you interact with us, and, in certain cases, to show you advertising based on your browsing habits.