CUSTOMER SERVICE
Privacy Policy
Privacy Policy
WHAT WE USE YOUR DATA FOR
We will use your data (collected online or in person), among other purposes, to manage your registration as a user, manage the purchase of products or services, answer your questions, and, if you wish, send you our personalized communications.
WHY WE USE YOUR DATA
We are authorized to process your data. We collect data for various reasons. The main reason is that we need to process it to execute the contract you agree to enter into with us when you register and make a purchase or use any of our services or features, although there are other legitimate reasons for using it, such as the interest in answering your questions or the consent you give us to send you our newsletters, among others.
WHO WE SHARE YOUR DATA WITH
We will share your data with service providers who provide assistance or support and external collaborators with whom we have an agreement, whether they are located inside or outside the Union. European.
YOUR RIGHTS
You have the right to access, rectify or erase your personal data. In some cases you also have other rights, for example, to object to our use of your data or the right to data portability, as we explain in detail below. We invite you to read our full Privacy Policy below to fully understand how we will use your personal data and the rights you have in relation to it.
In this Privacy Policy you will find all the relevant information applicable to our use of the personal data of our customers and users, regardless of the channel or means (online or in person) of Americana that you use to interact with us.
We are transparent about what we do with your personal data, so that you understand the implications of the uses we make of it or the rights you have in relation to it. data.
We make all the information included in this Privacy Policy permanently available to you, which you can consult whenever you want, and in addition, you will also find information about each processing of your personal data as you interact with us.
Some names we will use in this Privacy Policy:
When we talk about our Platform, we generally refer to any of the channels or means, digital or in-person, that you have used to interact with us. The main ways are:
• Our website, www.americana.pt
• In person, at any of our Americanas physical stores
• By phone through our Call Center
1. WHO IS RESPONSIBLE FOR PROCESSING YOUR DATA?
The entity responsible for processing your data is:
Americana – Papelaria, SA, Sociedade Anónima, with registered office at Rua Imaculada Conceição nº129, 2410-338 Leiria, registered at the Leiria Commercial Registry, legal entity number 509 959 008.
2. WHY DO WE PROCESS YOUR PERSONAL DATA?
Depending on the purposes for which we process your data at any given time, as explained above, we need to process certain data which, in general, will be, as appropriate:
• your identification data (e.g., your name, surname, contact details, etc.);
• economic and transactional information (e.g., your payment or card details, information about your purchases, orders, returns, etc.);
• Connection, geolocation and/or browsing data (if you interact with us via mobile phone, for example);
• Commercial information (for example, if you subscribed to our newsletter);
• Data about your tastes and preferences.
Remember that when we ask you to fill in your personal data to give you access to some functionality or service of the Platform, we will mark some fields as mandatory, as this is data that we need to be able to provide you with the service or give you access to the functionality in question. Please note that if you decide not to provide us with this data, it may not be possible to complete your registration as a user or you may not be able to use these services or functionalities.
Depending on how you interact with our Platform, i.e., depending on the services, products or functionalities you wish to use, we will process your personal data for the following purposes:
PURPOSE
I. To manage your registration as a user of the Platform
If you decide to register as a user on our Platform, we need to process your data to identify you as a user and give you access to its various features, products and services available to you as a registered user. You can cancel your registered user account by contacting us through Customer Support.
II. For the development, fulfillment, and execution of the purchase and sale or service contract you entered into with us on the Platform
This purpose includes the processing of your data, primarily, to:
• Contact you regarding updates or informative communications related to the functionalities, products, or services contracted, including quality surveys and to allow us to establish the degree of customer satisfaction with the service provided.
• Manage the payment for the products you purchase, regardless of the payment procedure used. For example:
• If, when purchasing any of our products through the Site, you decide to activate the functionality to save your card details for future purchases, we need to process the indicated data for the activation and development of this functionality. Consent to the activation of this functionality allows your payment details to appear automatically filled in on subsequent purchases so that you do not have to re-enter them in each new process, and this data will be considered valid and current for future purchases. You can modify or delete your cards at any time through the payment information section.
• Activate the necessary mechanisms in order to prevent potential fraud against you and against us during the purchase process. If we consider that the operation may be fraudulent, this processing may result in the blocking of the transaction.
• Manage potential returns after a purchase has been made and manage requests for information on the availability of items, product reservations through the Platform, or provide you with services related to the functionality of
III. To fulfill requests or inquiries you make through Customer Support channels, we only process personal data that is strictly necessary to manage or resolve your request or inquiry. For marketing purposes
This purpose includes processing your data, primarily for:
• To the extent that you subscribe to our Newsletter, we will process your personal data to manage your subscription, including sending personalized information about our products or services through various means (such as email or SMS). We may also provide this information to you through push notifications if you have enabled them on your mobile device.
In this sense, please note that this data processing involves analyzing your user or customer profile to determine your preferences and therefore which products and services are most suitable for your style when we send you information. For example, based on your purchase and browsing history (i.e., based on the items you have clicked on), we will make suggestions about products that we think may interest you and, if you are a registered user, we will facilitate the "shopping cart recovery" functionality.
Remember that you can unsubscribe from the Newsletter at any time and free of charge through the "Newsletter" section of the Platform, in addition to unsubscribing through the instructions we provide in each communication. If you do not wish to receive push notifications, you can disable this option on your mobile device.
• To carry out promotional actions (for example, to organize contests or to send your list of saved items to the email address you provide). By participating in any promotional activity, you authorize us to process the data you provide us for each promotional activity and to communicate it through various means such as social networks or on the Platform itself. For each promotional activity in which you participate, you will have access to the terms and conditions where we will provide you with more detailed information about the processing of your personal data.
Disseminate on the Platform or through our social media channels photographs or images that you have shared publicly, provided you give us your express consent to do so.
V. Analysis of functionality and quality to improve our services. If you access our Platform, we inform you that we will process your browsing data for analytical and statistical purposes, that is, to understand how users interact with our Platform and thus be able to improve it. Furthermore, on certain occasions we carry out quality actions and surveys aimed at understanding the degree of satisfaction of our customers and users and identifying areas where we can improve. What is the legal basis for processing your data?
The legal basis that allows us to process your personal data also depends on the purpose for which we process it, as explained below:
Purpose
I. Managing your registration as a user of the Platform
The processing of your data is necessary in accordance with the terms governing the use of the Platform. In other words, in order for you to register as a user on the Platform, we need to process your personal data, otherwise we would not be able to manage your registration.
II. Development, fulfillment and execution of the purchase and sale or service contract
The processing of your data is necessary for the conclusion of the purchase and sale or service provision contract with you.
Some data processing related to the purchase process will only be activated if you request or authorize it, such as storing payment (card) data for future purchases or processing data necessary to provide you with the "Coming Soon / Returning Soon" features. In these cases, the basis for processing your data is your own consent.
We consider that we have a legitimate interest in carrying out the necessary checks to detect and prevent possible fraud when you make a purchase. We understand that processing this data is positive for all parties involved in making a purchase payment, and in particular for you, as it allows us to take measures to protect you against attempted fraud by third parties.
III. Customer Support
We believe we have a legitimate interest in responding to requests or questions you may have made through the various existing contact methods. We understand that processing this data is also beneficial to you, as it allows us to assist you appropriately and respond to your requests.
When you contact us, in particular, for the management of incidents related to your order or the product/service purchased through the Platform, the processing of your data is necessary for the conclusion of the purchase and sale contract.
When your request is related to the exercise of the rights we inform you about below, or to complaints related to our products or services, what legitimizes us to process your data is the fulfillment of our legal obligations.
IV. Marketing
The legal basis for processing your data for marketing purposes is the consent you give us, for example, when you agree to receive personalized information through various means, when you authorize the sending of push notifications to your mobile device, or when you accept the terms and conditions to participate in a promotional campaign or to publish your photos on the Platform or on our social media channels.
To show you personalized information, we consider that we have a legitimate interest in creating a profile with the information we hold about you (such as your browsing history, preferences or purchases) and the personal data you have provided to us, such as age range or language, as we understand that processing this data is also beneficial to you because it allows you to improve your user experience and access information according to your preferences.
V. Analysis of functionality and quality
We consider that we have a legitimate interest in analyzing the functionality of the Platform and the degree of user satisfaction because we understand that the processing of this data is also beneficial to you because the purpose is to improve the user experience and offer a higher quality service.
4. HOW LONG WILL WE KEEP YOUR DATA?
The retention period for your data will depend on the purposes for which we process it, as explained below:
Purpose
I. Managing your registration as a user of the Platform
We will process your data for as long as you maintain your registered user status (i.e., until you decide to cancel your registration).
II. Development, fulfillment and execution of the purchase and sale or service contract
We will process your data for the time necessary to manage the purchase of the products or services you have acquired, including any returns, complaints or claims associated with the purchase of the particular product or service.
Sometimes, we will only process the data until you decide otherwise, as is the case with payment (card) details that you have asked us to store for future purchases.
III. Customer Support
We will process your data for as long as necessary to fulfill your request or order.
IV. Marketing
We will process your data until you unsubscribe from the newsletter.
If you participate in promotional activities, we will retain your data for a period of 6 months from the end of the activity.
V. Functionality and quality analysis
We will process your data sporadically during the time we carry out a specific action or quality survey, or until we anonymize your browsing data.
Regardless of whether we process your data for the time strictly necessary to fulfill the corresponding purpose, we will subsequently keep it duly stored and protected for as long as liabilities arising from the processing may occur, complying with the legislation in force at any given time. When each of the possible actions expires, we will delete the personal data.
5. DO WE SHARE YOUR DATA WITH THIRD PARTIES?
To fulfill the purposes indicated in this Privacy Policy, it is necessary for us to give access to your personal data to third parties who support us in the services we offer you, for example:
• financial institutions;
• fraud detection and prevention entities;
• technology service providers;
• Logistics, transport and delivery service providers and collaborators;
• Customer support service providers;
• Marketing and advertising partners and service providers.
6. What are your rights when you provide us with your data? We are committed to respecting the confidentiality of your personal data and guaranteeing the exercise of your rights. You can exercise your rights free of charge by sending us an email to online@americana.pt, simply stating the reason for your request and the right you wish to exercise. If we deem it necessary to identify you, we may request a copy of an identification document.
In particular, regardless of the purpose or legal basis under which we process your data, you have the right to:
• Request access to the data we hold about you. We remind you that, if you are a registered user on the Platform, you can also consult this information in the section corresponding to your personal data.
• Request that we rectify the data we already hold. Remember that if you are a registered user on the Platform, you can also access the section corresponding to your personal data in your account to modify or update your personal data. In any case, please note that by actively providing us with your personal data through any means, you guarantee that it is true and accurate and undertake to notify us of any changes or alterations to it. Any loss or damage caused to the Platform, the Platform administrator, or any third party resulting from the communication of incorrect, inaccurate, or incomplete information in the registration forms will be the sole responsibility of the user. Please remember that, as a general rule, you should only provide us with your own personal data, not that of third parties, unless otherwise permitted in this Privacy Policy.
• Request that we delete your data to the extent that it is no longer necessary for the purpose for which we need to continue processing it, as explained above, or when we are no longer legally authorized to process it.
• Request that we cancel or limit the processing of your data, which means that in certain cases you may request that we temporarily suspend the processing of the data or that we keep it beyond the time necessary when you need it.
If you have given us your consent to process your data for any purpose, you also have the right to withdraw it at any time. Some of the ways in which you can withdraw your consent are explained in section 2, where we explain the purposes for which we process your data.
On the other hand, when the processing of your data is based on our legitimate interest, you will also have the right to object to the processing of your data.
7. WHAT HAPPENS IF YOU PROVIDE US WITH THIRD-PARTY DATA
We offer functionalities or services that require us to process the personal data of a third party who must provide it to us, such as in the case of activating and sending the Gift Voucher or managing the Gift Voucher request. If you provide us with Personal Data of third parties, you guarantee that you have informed them about the purposes and the way in which we need to process their personal data.
8. CHANGES TO THE PRIVACY POLICY
We may modify the information stated in this Privacy Policy when we deem it appropriate. In that case, you will receive a notification through various means via the Platform (for example, through a banner, a pop-up or a push notification), we may send you a message to your email address when the change in question is significant in relation to your privacy, so that you can review the changes, evaluate them and, if applicable, object to or cancel any service or functionality. In any case, we suggest that you review this Privacy Policy from time to time, in case minor changes are made or we introduce any interactive improvement, taking advantage of the fact that you will always find it as a permanent point of information on our website.
9. INFORMATION ABOUT COOKIES
We use cookies and similar devices to facilitate your navigation on the Platform, understand how you interact with us and, in certain cases, to show you advertising based on your browsing habits.
We will use your data (collected online or in person), among other purposes, to manage your registration as a user, manage the purchase of products or services, answer your questions, and, if you wish, send you our personalized communications.
WHY WE USE YOUR DATA
We are authorized to process your data. We collect data for various reasons. The main reason is that we need to process it to execute the contract you agree to enter into with us when you register and make a purchase or use any of our services or features, although there are other legitimate reasons for using it, such as the interest in answering your questions or the consent you give us to send you our newsletters, among others.
WHO WE SHARE YOUR DATA WITH
We will share your data with service providers who provide assistance or support and external collaborators with whom we have an agreement, whether they are located inside or outside the Union. European.
YOUR RIGHTS
You have the right to access, rectify or erase your personal data. In some cases you also have other rights, for example, to object to our use of your data or the right to data portability, as we explain in detail below. We invite you to read our full Privacy Policy below to fully understand how we will use your personal data and the rights you have in relation to it.
In this Privacy Policy you will find all the relevant information applicable to our use of the personal data of our customers and users, regardless of the channel or means (online or in person) of Americana that you use to interact with us.
We are transparent about what we do with your personal data, so that you understand the implications of the uses we make of it or the rights you have in relation to it. data.
We make all the information included in this Privacy Policy permanently available to you, which you can consult whenever you want, and in addition, you will also find information about each processing of your personal data as you interact with us.
Some names we will use in this Privacy Policy:
When we talk about our Platform, we generally refer to any of the channels or means, digital or in-person, that you have used to interact with us. The main ways are:
• Our website, www.americana.pt
• In person, at any of our Americanas physical stores
• By phone through our Call Center
1. WHO IS RESPONSIBLE FOR PROCESSING YOUR DATA?
The entity responsible for processing your data is:
Americana – Papelaria, SA, Sociedade Anónima, with registered office at Rua Imaculada Conceição nº129, 2410-338 Leiria, registered at the Leiria Commercial Registry, legal entity number 509 959 008.
2. WHY DO WE PROCESS YOUR PERSONAL DATA?
Depending on the purposes for which we process your data at any given time, as explained above, we need to process certain data which, in general, will be, as appropriate:
• your identification data (e.g., your name, surname, contact details, etc.);
• economic and transactional information (e.g., your payment or card details, information about your purchases, orders, returns, etc.);
• Connection, geolocation and/or browsing data (if you interact with us via mobile phone, for example);
• Commercial information (for example, if you subscribed to our newsletter);
• Data about your tastes and preferences.
Remember that when we ask you to fill in your personal data to give you access to some functionality or service of the Platform, we will mark some fields as mandatory, as this is data that we need to be able to provide you with the service or give you access to the functionality in question. Please note that if you decide not to provide us with this data, it may not be possible to complete your registration as a user or you may not be able to use these services or functionalities.
Depending on how you interact with our Platform, i.e., depending on the services, products or functionalities you wish to use, we will process your personal data for the following purposes:
PURPOSE
I. To manage your registration as a user of the Platform
If you decide to register as a user on our Platform, we need to process your data to identify you as a user and give you access to its various features, products and services available to you as a registered user. You can cancel your registered user account by contacting us through Customer Support.
II. For the development, fulfillment, and execution of the purchase and sale or service contract you entered into with us on the Platform
This purpose includes the processing of your data, primarily, to:
• Contact you regarding updates or informative communications related to the functionalities, products, or services contracted, including quality surveys and to allow us to establish the degree of customer satisfaction with the service provided.
• Manage the payment for the products you purchase, regardless of the payment procedure used. For example:
• If, when purchasing any of our products through the Site, you decide to activate the functionality to save your card details for future purchases, we need to process the indicated data for the activation and development of this functionality. Consent to the activation of this functionality allows your payment details to appear automatically filled in on subsequent purchases so that you do not have to re-enter them in each new process, and this data will be considered valid and current for future purchases. You can modify or delete your cards at any time through the payment information section.
• Activate the necessary mechanisms in order to prevent potential fraud against you and against us during the purchase process. If we consider that the operation may be fraudulent, this processing may result in the blocking of the transaction.
• Manage potential returns after a purchase has been made and manage requests for information on the availability of items, product reservations through the Platform, or provide you with services related to the functionality of
III. To fulfill requests or inquiries you make through Customer Support channels, we only process personal data that is strictly necessary to manage or resolve your request or inquiry. For marketing purposes
This purpose includes processing your data, primarily for:
• To the extent that you subscribe to our Newsletter, we will process your personal data to manage your subscription, including sending personalized information about our products or services through various means (such as email or SMS). We may also provide this information to you through push notifications if you have enabled them on your mobile device.
In this sense, please note that this data processing involves analyzing your user or customer profile to determine your preferences and therefore which products and services are most suitable for your style when we send you information. For example, based on your purchase and browsing history (i.e., based on the items you have clicked on), we will make suggestions about products that we think may interest you and, if you are a registered user, we will facilitate the "shopping cart recovery" functionality.
Remember that you can unsubscribe from the Newsletter at any time and free of charge through the "Newsletter" section of the Platform, in addition to unsubscribing through the instructions we provide in each communication. If you do not wish to receive push notifications, you can disable this option on your mobile device.
• To carry out promotional actions (for example, to organize contests or to send your list of saved items to the email address you provide). By participating in any promotional activity, you authorize us to process the data you provide us for each promotional activity and to communicate it through various means such as social networks or on the Platform itself. For each promotional activity in which you participate, you will have access to the terms and conditions where we will provide you with more detailed information about the processing of your personal data.
Disseminate on the Platform or through our social media channels photographs or images that you have shared publicly, provided you give us your express consent to do so.
V. Analysis of functionality and quality to improve our services. If you access our Platform, we inform you that we will process your browsing data for analytical and statistical purposes, that is, to understand how users interact with our Platform and thus be able to improve it. Furthermore, on certain occasions we carry out quality actions and surveys aimed at understanding the degree of satisfaction of our customers and users and identifying areas where we can improve. What is the legal basis for processing your data?
The legal basis that allows us to process your personal data also depends on the purpose for which we process it, as explained below:
Purpose
I. Managing your registration as a user of the Platform
The processing of your data is necessary in accordance with the terms governing the use of the Platform. In other words, in order for you to register as a user on the Platform, we need to process your personal data, otherwise we would not be able to manage your registration.
II. Development, fulfillment and execution of the purchase and sale or service contract
The processing of your data is necessary for the conclusion of the purchase and sale or service provision contract with you.
Some data processing related to the purchase process will only be activated if you request or authorize it, such as storing payment (card) data for future purchases or processing data necessary to provide you with the "Coming Soon / Returning Soon" features. In these cases, the basis for processing your data is your own consent.
We consider that we have a legitimate interest in carrying out the necessary checks to detect and prevent possible fraud when you make a purchase. We understand that processing this data is positive for all parties involved in making a purchase payment, and in particular for you, as it allows us to take measures to protect you against attempted fraud by third parties.
III. Customer Support
We believe we have a legitimate interest in responding to requests or questions you may have made through the various existing contact methods. We understand that processing this data is also beneficial to you, as it allows us to assist you appropriately and respond to your requests.
When you contact us, in particular, for the management of incidents related to your order or the product/service purchased through the Platform, the processing of your data is necessary for the conclusion of the purchase and sale contract.
When your request is related to the exercise of the rights we inform you about below, or to complaints related to our products or services, what legitimizes us to process your data is the fulfillment of our legal obligations.
IV. Marketing
The legal basis for processing your data for marketing purposes is the consent you give us, for example, when you agree to receive personalized information through various means, when you authorize the sending of push notifications to your mobile device, or when you accept the terms and conditions to participate in a promotional campaign or to publish your photos on the Platform or on our social media channels.
To show you personalized information, we consider that we have a legitimate interest in creating a profile with the information we hold about you (such as your browsing history, preferences or purchases) and the personal data you have provided to us, such as age range or language, as we understand that processing this data is also beneficial to you because it allows you to improve your user experience and access information according to your preferences.
V. Analysis of functionality and quality
We consider that we have a legitimate interest in analyzing the functionality of the Platform and the degree of user satisfaction because we understand that the processing of this data is also beneficial to you because the purpose is to improve the user experience and offer a higher quality service.
4. HOW LONG WILL WE KEEP YOUR DATA?
The retention period for your data will depend on the purposes for which we process it, as explained below:
Purpose
I. Managing your registration as a user of the Platform
We will process your data for as long as you maintain your registered user status (i.e., until you decide to cancel your registration).
II. Development, fulfillment and execution of the purchase and sale or service contract
We will process your data for the time necessary to manage the purchase of the products or services you have acquired, including any returns, complaints or claims associated with the purchase of the particular product or service.
Sometimes, we will only process the data until you decide otherwise, as is the case with payment (card) details that you have asked us to store for future purchases.
III. Customer Support
We will process your data for as long as necessary to fulfill your request or order.
IV. Marketing
We will process your data until you unsubscribe from the newsletter.
If you participate in promotional activities, we will retain your data for a period of 6 months from the end of the activity.
V. Functionality and quality analysis
We will process your data sporadically during the time we carry out a specific action or quality survey, or until we anonymize your browsing data.
Regardless of whether we process your data for the time strictly necessary to fulfill the corresponding purpose, we will subsequently keep it duly stored and protected for as long as liabilities arising from the processing may occur, complying with the legislation in force at any given time. When each of the possible actions expires, we will delete the personal data.
5. DO WE SHARE YOUR DATA WITH THIRD PARTIES?
To fulfill the purposes indicated in this Privacy Policy, it is necessary for us to give access to your personal data to third parties who support us in the services we offer you, for example:
• financial institutions;
• fraud detection and prevention entities;
• technology service providers;
• Logistics, transport and delivery service providers and collaborators;
• Customer support service providers;
• Marketing and advertising partners and service providers.
6. What are your rights when you provide us with your data? We are committed to respecting the confidentiality of your personal data and guaranteeing the exercise of your rights. You can exercise your rights free of charge by sending us an email to online@americana.pt, simply stating the reason for your request and the right you wish to exercise. If we deem it necessary to identify you, we may request a copy of an identification document.
In particular, regardless of the purpose or legal basis under which we process your data, you have the right to:
• Request access to the data we hold about you. We remind you that, if you are a registered user on the Platform, you can also consult this information in the section corresponding to your personal data.
• Request that we rectify the data we already hold. Remember that if you are a registered user on the Platform, you can also access the section corresponding to your personal data in your account to modify or update your personal data. In any case, please note that by actively providing us with your personal data through any means, you guarantee that it is true and accurate and undertake to notify us of any changes or alterations to it. Any loss or damage caused to the Platform, the Platform administrator, or any third party resulting from the communication of incorrect, inaccurate, or incomplete information in the registration forms will be the sole responsibility of the user. Please remember that, as a general rule, you should only provide us with your own personal data, not that of third parties, unless otherwise permitted in this Privacy Policy.
• Request that we delete your data to the extent that it is no longer necessary for the purpose for which we need to continue processing it, as explained above, or when we are no longer legally authorized to process it.
• Request that we cancel or limit the processing of your data, which means that in certain cases you may request that we temporarily suspend the processing of the data or that we keep it beyond the time necessary when you need it.
If you have given us your consent to process your data for any purpose, you also have the right to withdraw it at any time. Some of the ways in which you can withdraw your consent are explained in section 2, where we explain the purposes for which we process your data.
On the other hand, when the processing of your data is based on our legitimate interest, you will also have the right to object to the processing of your data.
7. WHAT HAPPENS IF YOU PROVIDE US WITH THIRD-PARTY DATA
We offer functionalities or services that require us to process the personal data of a third party who must provide it to us, such as in the case of activating and sending the Gift Voucher or managing the Gift Voucher request. If you provide us with Personal Data of third parties, you guarantee that you have informed them about the purposes and the way in which we need to process their personal data.
8. CHANGES TO THE PRIVACY POLICY
We may modify the information stated in this Privacy Policy when we deem it appropriate. In that case, you will receive a notification through various means via the Platform (for example, through a banner, a pop-up or a push notification), we may send you a message to your email address when the change in question is significant in relation to your privacy, so that you can review the changes, evaluate them and, if applicable, object to or cancel any service or functionality. In any case, we suggest that you review this Privacy Policy from time to time, in case minor changes are made or we introduce any interactive improvement, taking advantage of the fact that you will always find it as a permanent point of information on our website.
9. INFORMATION ABOUT COOKIES
We use cookies and similar devices to facilitate your navigation on the Platform, understand how you interact with us and, in certain cases, to show you advertising based on your browsing habits.